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Our 'Support For You' section

We've launched a new section on Pruadviser. Designed to explore the market and regulatory developments impacting financial services, we hope you'll find it useful and use it to share with us your views on the key industry discussion points.

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Literature Library

Literature Library Application Forms, Brochures, Sales Aids, Illustration Packs and Letters for all of our key products, all available to download 24 hours a day.

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Getting started on pruadviser

Getting started on pruadviser Welcome to our dedicated website for UK Financial Advisers. We recognise the important role advisers play in the distribution of our products and, with this in mind, Pruadviser has been designed to provide you with the tools and services you need to make your life easier.

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For UK Adviser Use Only - Not Approved For Use With Clients
Prudential is a trading name of The Prudential Assurance Company Limited, a direct subsidiary of Prudential plc, a company incorporated and with its principal place of business in the United Kingdom. Prudential plc and its affiliated companies constitute one of the world's leading financial services groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world. Prudential plc - Incorporated and registered in England and Wales. Registered Office: Laurence Pountney Hill, London, EC4R 0HH. Registered Number: 1397169. It has been in existence for over 160 years and has assets of £265bn under management. This is as at 31 December 2007. Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America.