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Retirement has more potential with PRUDENTIAL

2011 Five Star AwardsYour feedback is helping us to provide you with 'Five Star' service!

We're delighted we've been awarded 'Five Stars' in the Life & Pensions and Investments categories at the 2011 Financial Adviser Service Awards.

We have spent the last year listening and identifying ways of making it even easier for you to do business with Prudential.

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All your literature needs


View our literature libraryDownload application forms, brochures, sales aids, illustration packs and letters for our key products.

View our literature library

Try our tools and calculators


See how our products can benefit your clients with our range of interactive tools, including our:

NEW Income Choice Annuity Demonstrator

Compare projected performance against our Guaranteed Pension Annuity

Flexible Investment Plan Guarantee Calculator

Calculator showing impact of guarantee charges, terms, projection values and RIY applicable

Taking Tax-Free Cash Early Tool

Explain to clients the implications of releasing cash from their pension early

GAD Calculator

See the effect of current gilt yields on income drawdown

For UK Adviser Use Only - Not Approved For Use With Clients

"Prudential" is a trading name of The Prudential Assurance Company Limited, Prudential Unit Trusts Limited and Prudential Distribution Limited. This name is also used by other companies within the Prudential Group, which between them provide a range of financial products including life assurance, pensions, savings and investment products.

The Prudential Assurance Company and Prudential Unit Trusts Limited are registered in England and Wales under numbers 15454 and 1796126. Registered Office at Laurence Pountney Hill, London EC4R 0HH.

Prudential Distribution Limited is registered in Scotland. Registered Office at Craigforth, Stirling FK9 4UE. Registered number SC212640.

Authorised and Regulated by the Financial Services Authority.

The Prudential Assurance Company Limited, Prudential Unit Trusts Limited and Prudential Distribution Limited are wholly owned subsidiaries of Prudential plc, a company incorporated in the United Kingdom. Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America.