Healthcare

PruHealth

Launched in October 2004, PruHealth is a joint venture between Prudential UK and Discovery, South Africa's largest private healthcare provider. Combining the security of the Prudential brand with an innovative private medical insurance product, PruHealth offers a different kind of healthcare that encourages members to look after their health.

Our innovative but very straightforward philosophy is that we believe encouraging your clients to stay healthy is just as important as looking after them when they're ill. That's why we offer our members a combination of great insurance cover providing the highest standards of care and treatment possible, the opportunity to manage their health and most importantly, rewards which could include lower insurance premium costs and, for employees, cashback. By simply leading a healthy lifestyle, your clients could benefit from significant savings. This concept is called Vitality - its central to what PruHealth is and it's what makes us unique.

Award winning PMI

PruHealth has achieved outstanding industry recognition, winning awards every year.

Best Individual PMI Provider 2006, 2007 & 2008 Health Insurance Company of the Year 2006 & 2007	Best Individual PMI Provider 2006, 2007 & 2008 Best Group PMI Provider 2007	AMII Awards 2007 Insurer of the Year for Service to Intermediaries	Best PMI Provider 2007 & 2008

These awards, combined with our strong growth figures prove that our innovative concept, added customer value and dedication to the intermediary sales channel is really working. We aim to grow exponentially over the next few years as our unique Vitality proposition becomes more widely recognised.

New partnerships and innovation

Vitality enables us to build partnerships with health providers, to give customers significant discounts making it easier for them to become more healthy, and also to reward them for doing so. 2007 saw new partnerships with LA Fitness, Sainsbury's, Boots and eBay. In 2008, we introduced great potential discounts on holidays from Mark Warner, Eurostar tickets, Polar heart rate monitors and the Cineworld Unlimited annual pass. The higher the member's Vitality status, the better their rewards so they've even more reason to look after their health.

Vitality is working

In 2007 we conducted group member research which identified that 76% of employees value their employer more thanks to PruHealth*. 47% of members think Vitality has helped them to be more healthy while 75% value the core PMI cover most*, underlining the great foundations of PruHealth cover. PruHealth data shows that people who engage with the Vitality claim just 40% of those on Bronze status so it's a win-win for everyone.

[*GfK NOP Vitality Programme Research - January 2007 - Sample size: 200].

Dedicated Adviser Zone: www.pruhealth.co.uk/adviser