Investments

Why Prudential for investments?

At Prudential, we have some of the strongest investment credentials in the UK today.

As a leading international financial services group with operations in the UK, Europe, Asia and the US, we have £290 billion under management (as at December 2009). Our success is based upon financial strength and sound financial management, with a Standard & Poor's rating of AA (negative outlook) as at March 2010.

We've been doing business in the UK for more than 160 years and today we look after the financial interests of over 25 million people worldwide.

We offer a wide range of innovative investment products and support designed to help you meet the various needs of your clients, including:

• Onshore bonds
• International investments
• ISAs
• Unit trusts
• Estate Planning

Fund choice designed to meet your businesses' needs

We know that a 'one size fits all' solution will not meet your needs. Instead we have worked to provide a choice of funds:

Portfolio Management Group (PMG) Multi-Asset Funds

Our experience shows that there is strong demand for multi-asset funds that can demonstrate dependable performance. Prudential have an in-house team of investment experts, the PMG, skilled in multi-asset fund management, and can demonstrate just such a track record of dependable performance.

New Dynamic Portfolios

Introducing our Dynamic Portfolios - giving you access to a unique combination of experts for asset allocation and fund selection. Prudential's PMG are working with OBSR, a Morningstar company to provide a choice of 5 risk-graded portfolios.

Additional Fund Choice

Over the years we have built a range of funds to meet different needs. These include funds from both Prudential and external fund managers.

The PruSelect Range

The PruSelect Range has been chosen for us by the leading research company, Old Broad Street Research Ltd (OBSR), a Morningstar company. It is a list of external funds that OBSR believe are some of the best across the vast majority of IMA sectors.

Why you should place your business with us

We make it our business to understand yours.

We value the important role that advisers play in supporting the Financial Services market. That's why we're always looking to develop new ways of providing exceptional support for intermediaries, to help you grow your business and make the most of your opportunities.

Our package of services and support demonstrates our commitment to your success. So you'll always be able to count on a high degree of service - as well as having the vast resources of Prudential behind you.

For further information on how we can support your business please call your Prudential Account Manager.

"Prudential" is a trading name of The Prudential Assurance Company Limited and Prudential Unit Trusts Limited. This name is also used by other companies within the Prudential Group, which between them provide a range of financial products including life assurance, pensions, savings and investment products. The Prudential Assurance Company and Prudential Unit Trusts Limited are registered in England and Wales under number 15454 and 1796126. Registered Office at Laurence Pountney Hill, London, EC4R 0HH. Authorised and regulated by the Financial Services Authority.

The registered office of Prudential International is in Ireland at Montague House, Adelaide Road, Dublin 2.