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Annuities at a Glance

As the number 1 annuity provider in the UK, Prudential offers an award-winning range of annuity options for your clients. For full product descriptions please see the guides in our Supporting Lierature section.

With-Profits Annuity

A With-Profits Annuity gives your clients the opportunity to benefit from a retirement income that could grow and exceed that from a conventional annuity. Income is primarily based on the investment performance of our With-Profits Fund and on how long we expect our policy holders to live.

Guaranteed Annuity

A conventional annuity that pays a regular guaranteed income for life. Clients can choose whether their income stays the same, goes up each year by a fixed %, or matches yearly changes in inflation.

Enhanced Annuity

An annuity which can offer a higher annuity income for a client if they or their dependant suffer from a serious medical condition. This option is available on both our With-Profits Annuity and Guaranteed Annuity.

Flexible Lifetime Annuity

An innovative investment linked annuity open to clients with funds of £100,000 or more before tax free cash. This product allows your client to continue to control their investment strategy in retirement as well as offering flexible income and death benefits. Like all annuities it guarantees your client an income for life.

Purchased Life Annuity

Lets your clients exchange a cash lump sum from personal savings or investments, including the pension commencement lump sum (tax free cash) payable from a registered pension scheme, in return for a guaranteed income for life, similar to a Guaranteed Annuity.


Did you know?

Prudential is the No.1 annuity provider in the UK**. We've been voted 'Best Annuity Provider' by the independent magazine, Moneywise in 2004, 2005 and 2006.  Furthermore, in each of the last three years - 2004, 2005 and 2006 - we've also won What Investment's 'Best Pension Provider'. (Award logos at bottom of the page)



Pru Annuities


Professional Adviser- Best Annuities Provider Award 2008 logo
Financial Adviser - Life and Pensions Award 2007 logo  Financial Adviser - Life and Pensions Award 2006 logo  Financial Adviser - Life and Pensions Award 2005 logo
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