Top Money Marketing ratings for our online Annuity Adviser services

Prudential's online services for advisers have come top in an influential study featured in Money Marketing last week.

Conducted by the Financial Technology Research Centre (FTRC) run by Ian McKenna, the study rates the online services provided for specific products across the pensions in payment market.

We were ranked first for both conventional and with profit Annuities and are the only company to receive the highest possible "eee" rating for both product categories.

"Prudential's annuities propositions continue to flourish, evidenced by strong results in all seven sections of our survey, including first-place clean sweeps for support services and e new business," said the report.

According to E-Business Development Manager Ronnie Taylor, our success is down to a combination of industry-leading developments in online services: "We are the first major provider to offer online submission, and allied with the use of the Options system, plus our quotes and business tracking services, this means that we're making a significant difference to both customers and advisers. We're delighted that FTRC has recognised our progress."

But perhaps the final word on how effective the services are should come from an adviser: "Wow, wow and wow! I can't believe how simple that was - brilliant system."

Praise indeed.

Read the report for yourself, and check out a summary of our online adviser services.

N.B. Don't forget that with the potential for delays due to the threatened postal strikes, doing business online allows us to start processing your business without any paperwork.