Prudential wins another 'Five Star' service award

We are delighted to let you know that on 18 November we were awarded a 'Five Star' rating for excellent service within the Investments category at the Financial Adviser Service Awards, for the second consecutive year.

The awards are considered a benchmark for service standards, and we are very proud to receive this award as it demonstrates that the focus and efforts we have put into improving our service has been recognised by advisers.

More than 9,000 advisers voted this year on all aspects of our service operations including our new business processes, post-sales service, contact centres, account management skills, ability to provide technical product support and our online capabilities.

This year we have invested considerable energy in enhancing our online service capability to provide quick and easy access to a wider range of servicing information online and greater support for advisers with their client reviews. We hope you have had the chance to experience the difference in our service.

Read about our:

• New quick and user friendly online bond process


• A seamless end-to-end online bond process, from illustrations right through to business submission.
• New and improved illustrations with client friendly printouts.
• Pre-populated application and declaration forms online - requiring data to be input only once.
• Extended online valuation service to provide additional options and information.
• Everyday service strengths


• Our 'Power of three' Regional Sales Unit structure - three points of contact to deal with any queries either in person or on the phone.
• Dedicated service team to resolve the less than 0.5% of cases that go wrong.
• Same-day illustrations and three-day new business turnaround times.
• Plans for 2011



Don't worry we will not rest on our laurels and will continue to invest heavily at enhancing our services and proposition throughout 2011 and beyond. This includes:

• In 2011, we will be expanding our online service capability to deliver seamless integrated processing with many of the main industry portals.
• As well as, extending our new end to end online service to include top up business.
• Provide greater online access to policy details, including transaction history, and the ability to carry out online switching.
• Our investment offering



- Just another reason to do investment business with Prudential.

As well as a Five Star level of service, we also believe that we have one of the strongest investment propositions in the industry, particularly for clients looking for cautious investment options. Our investment offering includes:

• Our unique PruFund range of funds.
• Five risk-managed Dynamic Portfolios, with £110m FUM following their launch in January 2010.
• The PruSelect Fund Range - independently selected by OBSR.
• Our With-Profits Fund - one of the largest and strongest in the UK.
• Recent winner of the MoneyFacts Investment Life & Pensions award 2010 for Best Investment Service which again confirms our commitment to getting things right.

For more information, visit our service strengths and improvements section.

Our package of services and support demonstrates our commitment to you. You will always be able to count on a high degree of service from us. Thank you for your continued support.

Barry O'Dwyer - Deputy CEO, Prudential UK & Europe:

"We're very grateful to the advisers who took the time to vote for us to win this award and will endeavour to keep on giving them reasons to recommend us.

"These awards are coveted because they are compiled directly from adviser feedback. They are, in effect, what our clients say about us rather than what we say about ourselves and in this case that is a powerful position from which we must continue to build.

"Prudential remains committed to keeping our service promises in 2011 and we'll do all we can to continue improving the adviser experience by giving the highest standards of service."