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Welcome to PruAdviser, our award-winning website dedicated to financial advisers. Our aim is to help you find information on our range of products and services to best meet your clients' advice needs.

See our main awards page for a full list of our financial awards.

What are the benefits of doing business online?

  • Submissions: On PruAdviser you can access many features including fund information, product information, literature, illustrations, new business, valuations and fund switching.
  • Convenience: The site is available out with normal office hours, making it easier to obtain the information you need when you need it most.
  • Cost: By obtaining illustrations and submitting new business and top-ups online, you can save time and costs per transaction - a real saving for your business.
  • Hassle-free: We work really closely with advisers when we develop our online services, so the website is really intuitive, and easy to find your way around.
  • Security: You have completely secure access through Unipass or using your existing Iress Exchange and Assureweb logins.
  • Speed: Working online reduces errors and improves the efficiency of your business. Illustrations and any changes can be obtained within minutes, and submitting the new business online re-uses all of the data already input. You can be confident that when it's submitted, it's free from errors and ultimately the policy will be in force quicker meaning the client’s monies are invested without delay.
  • Time: Urgent client meeting? Obtain an illustration quickly and all the literature needed. For many of our products, you can obtain the online declaration and pre-populated application form to speed up obtaining further information from the client.

Our online services

We offer a full range of secure online services from illustrations to valuations to help make doing business with us easier. You can access these from the left hand menu or by using the dropdown menu at the top of your screen.

* Calls may be monitored or recorded for quality and security purposes. Lines are open between 9am and 5pm, Monday to Friday.

For UK Adviser Use Only - Not Approved For Use With Clients