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Accessing pruadviser.co.uk

Unipass Easy Access ProgrammeYou do not need to register to access pruadviser.co.uk.

Anyone can access pages such as product information, fund prices and literature but to access the full range of secure online services we offer, you'll need a Unipass certificate (see below) or you can use your Assureweb portal login credentials.

If you already have a Unipass, simply select the product category you need from the options above or select the transaction type by clicking on "Select an online service" in the top right hand corner and then selecting the appropriate one.

To use your Assureweb login details, select the option from the Login page. Your credentials will be validated by the portal and access provided to pruadviser, based on valid authentication by Assureweb.

For some transactions such as valuations and plan search you will not be asked for any further information.

For other transactions such as illustrations, new business submission and new business tracking you will be asked to enter your Prudential agency account number(s). We will only ask for this once, and the information will be saved for your next visit. If necessary, you can change the agency you're working on at any time by clicking on "Change adviser". If you're unsure of your agency numbers, our eBusiness Helpdesk can provide these. Just call us on 0808 234 5200* or email to pruadviser.helpdesk@prudential.co.uk.

It's as easy as that.

Not got a Unipass?

Unipass is the industry standard security solution which grants access to all the leading product provider's extranets as well as key portals and adviser back-office systems. It's a digital certificate. A digital certificate is a bit like a key which sits on your PC or laptop, and is a simple alternative to user IDs and passwords.

If you don't already have a Unipass, the key features and benefits are:

  • Unipass is easy to apply for and use
  • Unipass is free to all financial advisers
  • Unipass is secure and encrypted
  • Unipass gives you a unique online identity
  • Unipass takes just minutes to set-up and will save you hours
  • Unipass means no more user IDs and passwords to remember

Apply now from Unipass

Outside the UK?

Advisers based outside the UK can't currently obtain a Unipass certificate, unless they have a UK based parent company. Please contact our eBusiness Helpdesk on 0808 234 5200* - or 00 44 1786 400021* if calling from overseas - or email to pruadviser.helpdesk@prudential.co.uk, and someone will help you access pruadviser.co.uk.

Need any help?

We have a dedicated eBusiness Helpdesk purely for your queries on accessing and using our dedicated adviser extranet, and other online services. You can call us on 0808 234 5200* or email to pruadviser.helpdesk@prudential.co.uk.

Our eBusiness Helpdesk uses the BT Queuebuster system. So if you call and we're busy, rather than waiting in a queue you'll have the option of receiving a returned call from us without losing your place in the queue, just by simply leaving your name and number. No more hanging on, waiting to get to the top of the queue. Meaning you can spend less time on the phone, and more time getting on with the things important to you.

For an overview of how our site works, the services we offer and how doing business online can help you, have a look at our in-depth Pruadviser Guide (2.2Mb, PDF).

Some important information on using our site

By accessing pruadviser.co.uk we assume that you have accepted the terms and conditions of use. You can view these using the link found at the bottom of every page on our site, or using the link below.

Terms & Conditions

* Calls may be monitored or recorded for quality and security purposes.

Lines are open between 8.30am and 6pm, Monday to Friday.

For UK Adviser Use Only - Not Approved For Use With Clients