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VitalityLife is the new name for PruProtect following the sale of Prudential's 25% stake to Discovery, the parent company of PruProtect.

  • VitalityLife continues to offer its members access to innovative life insurance that understands the value of health, integrated with rewards for being healthy.

Want to know more?

To find out more visit VitalityLife's Intermediary Zone or call 0808 234 3000.


VitalityLife is a trading name of Vitality Corporate Services Limited. Prudential is a trading name of The Prudential Assurance Company Limited. The Prudential Assurance Company Limited, registration number 00015454 is the insurer that underwrites the VitalityLife plan. Vitality Corporate Services Limited, registration number 05933141 arranges and administers VitalityLife plans.

Registered offices at 3 More London Riverside, London, SE1 2AQ. Registered in England and Wales.

Vitality Corporate Services Limited is authorised and regulated by the Financial Conduct Authority. The Prudential Assurance Company Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

None of the companies are affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America.

Calls may be recorded/monitored to help improve customer service. Call charges may vary.

For UK Adviser Use Only - Not Approved For Use With Clients