We have links with many of the industry's biggest trade bodies. You can find out more about these organisations and our joint activities below.
Association of British Insurers
The Association of British Insurers (ABI) represents the collective interests of the UK's insurance industry. The association speaks out on issues of common interest, encourages debate on public policy issues, and also acts as an advocate for high standards of customer service in the industry.
Prudential has representatives on the ABI Board, Life Insurance Committee, General Insurance Committee and Distribution and Regulation Committee.
Association of Professional Financial Advisers
APFA is the voice of the financial adviser. The APFA promotes the value of financial advice and the interests of financial advisers. It represent the interests of its members to the regulator and policy makers who have an impact on the financial adviser market place and the business operation of financial advisers. The APFA is funded by its members and industry supporters and are a not-for-profit organisation.
Institute of Financial Planning
The Institute of Financial Planning (IFP) is the UK professional body of those committed to the development of the multi-disciplinary profession of financial planning and represents and assists financial planning practitioners in the UK. Its mission is to build and maintain the profession of financial planning for the benefit of consumers in the UK.
The IFP serves a large membership of diverse financial planning professionals through a programme of national events and training courses, and a regional 'branch network' centred around 20 areas across the UK.
Prudential is a key sponsor of the not-for-profit organisation, and is going to align regional sales directors with the IFP branches to allow local interaction.
New Model Business Academy
The Financial Service Authority's Retail Distribution Review has brought achieving higher professional standards to the forefront of the industry. As a result, the New Model Business Academy (NMBA) was established in 2008 to provide a free online training and development for all financial services professionals.
The service offers discounts on study material and courses, downloadable past examination papers, information on moving to new business models and best practice guides. It also allows users to track their progress, map qualifications and book courses and exams.
Prudential has become one of four main partners of the NMBA and sits on the advisory board of the not-for-profit company.
Personal Finance Society
The Personal Finance Society (PFS) is part of the CII Group, whose mission is to instil public confidence by ensuring members have appropriate knowledge and levels of behaviour. The PFS sets the standards for technical knowledge, customer service and ethical practice across the entire financial advice community.
To achieve its aims, the society provides members with access to technical qualifications, learning materials, support services and practical benefits.
The PFS is uniquely placed, as a lobbying and campaigning organisation to support consumer demands for reliable, professional advice. It also works with the regulator to represent member interests and help shape the advice environment.
Prudential is signed up to the 2009 Partners in Professionalism programme and is also a sponsor of the PFS Annual Conference.
Unbiased.co.uk is the portal for finding local, professional advice in the UK. They offer a free IFA and mortgage adviser search service for businesses and consumers.
Unbiased.co.uk is the consumer and media facing brand of IFAP, which has been running for more than 20 years. Prudential is one of 30 provider sponsors for the not-for-profit organisation, and has representation on the IFAP board.