Our service commitment to you

We are committed to providing the highest possible service to you and your clients. We are continually striving to improve our service proposition and were recognised for this at the 2009 Financial Adviser Service Awards, where we won Five Stars in the Life & Pensions and Investments categories.
In this section you will find information on:
Our service strengths
Read about our key strengths and new developments.
Our dedicated experts
Find out about our dedicated teams and meet some of our experts.
Our service proposition
Find out about the service experience you can expect from us.
Have your say
Send us your comments and questions in our feedback area.
Barry O'Dwyer - Deputy CEO:"I want Prudential to be easy to deal with. I want you to find it easier to deal with Pru than any of our competitors. It's an ambitious goal, but also a realistic one. Where we concentrate our efforts depends on what you tell us. So please get in touch to let us know how we're doing. In this section you'll be able to read about some of the improvements we've made over the year following input from advisers. Thank you sincerely for your continued support and I hope you'll continue to help us to get even better in the future."
Highlights
We process over 50,000 transactions per week
We handle over 50,000 calls per week
We have a new dedicated technical support area on PruAdviser - providing commentary on market issues and highlighting advice opportunities
Find out more
We're one of the founding members of the Origo Options system, which has reduced pension to annuity transfer times to an average of 9.3 days
Our Transfer Desk typically transfers pensions over £50,000 in 12.6 days
Registered Assureweb users can use their login details to access our online services via the security options page, as well as via Unipass
We have a same-day illustration service for all products
We're one of the only companies offering online submission for annuity applications

