PruAdviser online services will be unavailable from 20:00 on Saturday 11 July until 12:30 on Sunday 12 July for website maintenance.

About us

We take the needs of financial advisers and their teams seriously.

We provide service and support to help make your professional life easier and to help you meet the financial goals of your clients.

Whether it’s making sure the client sales process runs smoothly or helping you understand everything about our products, your dedicated contacts are just a call or email away.

PruAdviser is Prudential’s website for UK financial advisers and their teams. It aims to give you the answers you need, keeps you up to date on regulatory changes, helps you do business online and much more.

And when it comes to recommending us to your clients, Prudential is a name they can trust.

We take great care over keeping our financial performance strong, to provide your customers with financial security and the chance to build a better future for themselves and their families.

M&G plc is a financial services group with operations in the UK, Europe, Asia, Africa and the US.

"Prudential" is a trading name of Prudential Distribution Limited. Prudential Distribution Limited is registered in Scotland. Registered Office at Craigforth, Stirling FK9 4UE. Registered number SC212640. Authorised and regulated by the Financial Conduct Authority. Prudential Distribution Limited is part of the same corporate group as the Prudential Assurance Company. The Prudential Assurance Company and Prudential Distribution Limited are direct/indirect subsidiaries of M&G plc, a company incorporated in the United Kingdom. These companies are not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America or Prudential plc, an international group incorporated in the United Kingdom.