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Power of our decisions

Power of our decisions

Find out through our adviser and consumer research how people are trying to create a better world and how financial advice and investing for good can play a vital role.

Power of You report

Advisers as agents of change for sustainable investing. Read our latest research which confirms clients' growing appetite for sustainable investing. 

The world has changed in the last couple of years. A global pandemic and a huge focus on climate change have made us stop and think about the impact we are having on our planet and those around us. We carried out some research with 2000 people in the UK, exploring how attitudes have changed and trying to understand the power our everyday actions and decisions can have, especially when it comes to investing.

Read the Power of You report on

Power of Advice report

Advisers as agents of change for sustainable investing play an important role in helping to create a better world through investing. Our Power of advice research looks at the growing appetite for sustainable investing and how advisers are helping their clients navigate through this journey.

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PruFund Planet

The power to create the world your clients want

"Prudential" is a trading name of Prudential Distribution Limited. Prudential Distribution Limited is registered in Scotland. Registered Office at Craigforth, Stirling FK9 4UE. Registered number SC212640. Authorised and regulated by the Financial Conduct Authority. Prudential Distribution Limited is part of the same corporate group as the Prudential Assurance Company. The Prudential Assurance Company and Prudential Distribution Limited are direct/indirect subsidiaries of M&G plc, a company incorporated in the United Kingdom. These companies are not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America or Prudential plc, an international group incorporated in the United Kingdom.