PruAdviser on-line services will be unavailable from 20:00 on Saturday 16 October until 12:30 on Sunday 17 October for website maintenance.

Questions that your client’s may ask you about sustainable investing

7 minutes read
Last updated on 6th Jul 2021

Over the last few years, sustainable investing has enjoyed growth, both in terms of asset inflows into sustainable funds and the number of people choosing to invest this way.

If sustainable investing is a topic of conversation that your clients might be looking to have with you, what do clients need to know about it? What is its role in helping them to achieve their financial goals whilst enabling them to express their values? And where does it fit into the overall, long-term financial planning strategies that you create with them?

The value of any investment can go down as well as up so your clients might get back less than they paid in.

Below are a series of questions that clients may ask you as they consider sustainable investing, whether it is right for them and what insight and guidance they might expect from you, as their adviser.

1. What are sustainable investments? In what ways are they different from other types of funds I’m more familiar with?

Also called ESG or responsible investments, sustainable investments are portfolios of funds where the underlying assets, for example the businesses that the fund is investing in, have been screened and evaluated to make sure they meet certain environmental, social and governance criteria. These will vary from fund to fund, and there is a spectrum, from excluding certain categories such as weapons and tobacco to choosing investments that do less harm, such as green energy rather than fossil fuels to those that actively do good, for example in health and education. But in general, ESG investments are designed to meet certain standards, in terms of the activities, standards and behaviours of the businesses that the funds invest in.

As the market for sustainable investing is growing, so too is the choice of funds available and investors can choose where to invest based on their personal interests and values, their appetite for risk and the investment philosophy and strategy of the investment provider.

However, sustainable investments are still investments and funds will be managed and run in the same way, using the same systems and processes as other types of investments. It is simply the criteria for choosing the underlying assets that is different.

2. What is behind the growth in sustainable investing in recent years?

There is no single reason why sustainable investing has seen such significant growth, rather it is a combination of factors, some of which are long-term trends, others are more a result of recent changes, such as the Pandemic, which have had an impact on people’s views and values.

a) Greater public awareness of ESG issues

With topics such as climate change and responsible business practices now much higher on the news agenda and with much greater media coverage and social activism, it’s no surprise that people are starting to connect these issues to where they invest their money. Of course, the movement for ethical investing has been around for decades, but more recently it has become mainstream alongside the issues it champions. With the rise in workplace pensions and the increasing popularity of products such as Stocks & Shares ISAs and drawdown pension plans, ESG investments are in the right place at the right time.

b) Investing in the future

Some ESG funds don’t just exclude the companies who are creating problems for society and the planet, but those which are providing the solutions. Industries such as green energy and clean technology are not only active in solving our climate crisis, but as a result, are well positioned to grow and thrive in future – thereby providing good investment opportunities. What’s more, companies which behave responsibly, for example by reducing their carbon footprint, adopting diverse and inclusive working practices and treating their customers and staff fairly face fewer risks and potential penalties than those which don’t. They too are likely to be stronger, more sustainable businesses over the long term and with the potential to generate better returns over time than those which chase short- term profits at the expense of people and the planet.

c) Investors have a say

In some cases investing in sustainable funds means your fund provider is a shareholder and therefore has a voice at company meetings. This means they can raise concerns with regard to issues such as the company’s carbon footprint, its business activities, its community engagement and directors’ remuneration and can have an influence in their behaviour. Moreover, some fund providers go one step further and work in a more active way with the businesses they invest in, advising them on their ESG strategies and providing hands-on support and guidance to help them succeed in the right way.

3. Can they be used to achieve my investment goals?

Yes, they can. The success of ESG investing in recent years has created choice for investors and new funds are coming to market on a regular basis. This means that in addition to ESG criteria, investors can choose funds that:

  • cater for a range of risk appetites
  • can be used for either accumulation or decumulation (or both)
  • are UK, country or globally focused
  • are active, passive or an ETF 
  • offer a choice of ESG investment styles, from risk-mitigation to positive impact.

If we think about investment goals from a personal, as well as financial perspective, sustainable investing is taking on a more significant role as part of intergenerational financial planning strategies - considering how to best help the next generations, whilst at the same time, helping to minimise any Inheritance Tax liabilities. With the advent of the Pension Freedoms and the corresponding rise in the adoption of drawdown plans, people are able to leave their pension fund as a legacy to their heirs.

Ensuring that a pension fund is invested positively, in ways that help to improve the world that the next generation inherits, is something that people are starting to consider. Likewise, when investing in Junior ISAs and Junior SIPPS, on behalf of children and grandchildren, especially given their long-term horizons, the sustainability of those investments and the future they are helping to create, is becoming important criteria for some.

4. What type of sustainable investments are there?

Every sustainable investment fund is unique and there is a wide diversity in the terminology used across the category, given that providers have developed their funds independently and each with their own specific objectives. However, there are some broad categories that the majority of sustainable funds will fit into (and some cases may fall into more than one category):

  • Screened funds that exclude (or will only include a limited percentage of) companies engaged in ‘negative’ activities such as arms, tobacco, or fossil fuels. By the same token, there are others that screen from the opposite perspective, only investing in companies that deliver a positive impact on society or the planet
  • Climate. Funds that focus exclusively on companies engaged in reducing climate change
  • ESG funds. These funds invest in companies (and/or bonds) for which environmental, social and governance factors are part of their investment process and invest only in companies that meet strict criteria
  • Impact. Funds that typically invest in companies that set out to have a positive impact on climate solutions, clean air, water and land usage.

5. How do I find out which type of sustainable funds are right for me?

Whilst asking clients about their ESG preferences is not required by law, it is increasingly seen as best practice, especially in the light of growing media coverage and consumer awareness.

A suitability questionnaire will help understand:

  • investment goals
  • time horizons
  • personal attitude to risk
  • attitude towards sustainability

A recommendation for which type of funds match these personal requirements will then be made and sustainable investing may form all or part of this recommendation.

6. Where can I get sustainable funds?

It is important to distinguish how to invest in a sustainable fund, and how to find a provider. Firstly, sustainable funds are available for all the investment ‘vehicles’ that you would use wider funds for, such as Stocks & shares ISAs to use up tax allowances, lump sum or regular investments, pensions and bonds. They can be used for general investing, to save for retirement or to generate an income in retirement, for example as part of a drawdown plan. Likewise, they can be used as part of an IHT planning strategy, in the form of Junior ISAs and Junior SIPPs and bonds. However, their availability (as is the same for all funds) will vary dependent on the product provider.

The mix of financial products that an adviser recommends will of course depend on personal circumstances and financial goals, however, the vast majority of them are available in a sustainable form.

Labelled Under:
ESG Sustainability

"Prudential" is a trading name of Prudential Distribution Limited. Prudential Distribution Limited is registered in Scotland. Registered Office at Craigforth, Stirling FK9 4UE. Registered number SC212640. Authorised and regulated by the Financial Conduct Authority. Prudential Distribution Limited is part of the same corporate group as the Prudential Assurance Company. The Prudential Assurance Company and Prudential Distribution Limited are direct/indirect subsidiaries of M&G plc, a company incorporated in the United Kingdom. These companies are not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America or Prudential plc, an international group incorporated in the United Kingdom.