Shining bright for 15 years
We're celebrating 15 years of the PruFund Growth Life Fund.
A fund that’s endured geo-political uncertainty, imitation, choppy markets and still managed to deliver over the long term. And now approaching £50 billion assets under management (as at 30 June 2019).
An established family of multi-asset funds with diversification at its heart. Designed to spread the risk of your client’s investment and aims to grow their money whilst smoothing the investment journey. All our PruFunds are expertly managed by our Treasury and Investment Office (T&IO). One of the largest and most well-resourced in the UK retail market.
PruFund has two advantages here:
- Its smoothing mechanism can help to protect your client's investment from the impact of short term market volatility
- Its diverse asset allocation spreads risk and helps to avoid concentration of exposure in different asset classes and geographical locations.
View the latest PruFund performance of the funds and the diverse mix of assets for PruFund Growth Life fund. The value of any investment can go down as well as up so your clients might get back less than they paid in.
No-one can confidently predict when a stock market fall may happen. But what we do know is when it occurs it can cause irrational fear which can drive poor client decisions to sell at the wrong time.
All PruFunds are designed with a long term view (10-15 years). The timeline shown here gives you an idea of market events over the last 15 years, how the PruFund Growth Fund has fared and how the smoothing mechanism has kicked in. Take a look at the interactive timeline.
Diversification is at the heart of all PruFund funds. This sand chart demonstrates just how globally diversified the PruFund Growth fund is, how it’s better protected against market volatility and able to take advantage of market opportunities in specific assets, i.e. African equity or alternative assets.
For current performance and fund fact sheets please use the fund reporting tool.
Expected Growth Rates (EGRs) - a forward looking projection of the investment returns that we expect the fund to deliver over that quarter.
Latest PruFund fund EGRs
Access to the asset allocation and investment expertise of the Treasury and Investment Office (T&IO), who manage around £175bn of Assets Under Management (as at 30 June 2019).
Choice of seven multi-asset PruFund funds helps cater for different attitudes to risk and capacity for loss.
PruFund funds are invested in the Prudential With-Profits fund which is one of the largest in the UK.
There are 2 parts to how the fund works:
1. Spreading the risks of your clients investment
2. The smoothing process
Tools and resources
These items may be helpful for due dilligence when considering PruFund funds for your client's
Daring to be different
The Investment Engine - T&IO
Many investment houses have asset allocation teams who decide the proportions of monies to be invested across the asset classes. Prudential don’t do that! The skills, expertise and investment philosophy of T&IO avoid a ‘herd mentality’.
T&IO believe there are three key differentiators which set them apart from other fund managers:
- Resource applied to asset allocation
- Investment philosophy
- Robust governance framework
These and other attributes are better explained by the team themselves in these short videos.