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PruFund – built to navigate uncertainty

PruFund – built to navigate uncertainty

Our PruFund range of funds are designed to navigate choppy markets, geo-political uncertainty and imitation – and still manage to deliver over the long term.

Helpful tools and resources

Where PruFund Invests - support and reassurance for your clients

This short video takes a closer look at where PruFund customers are invested across the world and the underlying assets that aim to spread risk and diversify investment growth.

If you are looking to have a conversation with your clients about PruFund, share this video using this link.

Our PruFund explained video also provides more information on how the fund works.

Here's a client guide to the PruFund smoothing process.

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Where PruFund Invests

11 minutes

Managing volatility

PruFund has two advantages here:

  • Its smoothing mechanism can help to protect your client's investment from the impact of extreme short term market volatility    
  • Its diverse asset allocation spreads risk and helps to avoid concentration of exposure in different asset classes and geographical locations. 

Recent market volatility, due to the global Coronavirus pandemic, has prompted a lot of questions and knee jerk reactions in the investment world. This recent webinar about the mechanics of PruFund, the smoothing process, the holding account and unit price adjustments - provides a reassuring reminder of why the PruFund range of funds has the ingredients to provide clients with potentially good outcomes.
Watch the Webinar.

The value of any investment can go down as well as up so your clients might get back less than they paid in.

Managing PruFund

A combination of an established smoothing process, global diversification and fund management expertise - Our PruFund funds aim to provide your clients with a smoothed investment journey.

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Expected Growth Rates (EGRs) - a forward looking projection, which reflects our view of how we think each PruFund fund will perform over the medium to long term (5-10 years or more). *

Latest PruFund fund EGRs and UPAs  

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Access to the asset allocation and investment expertise of the M&G Treasury and Investment Office (T&IO), who manage around £175bn of Assets Under Management (as at December 2021).

Learn more about T&IO and how they manage money

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Choice of seven multi-asset PruFund funds helps cater for different attitudes to risk and capacity for loss.

View the PruFund range of funds client guide

*We also have to take into account shorter-term performance, which means we’ll continually monitor the underlying fund performance and make adjustments to the fund value, up or down, when necessary. These are known as Unit Price Adjustments (UPAs).


How ESG applies to the PruFund range

The process and philosophy behind how we manage PruFund money has not changed, only evolved. We remain long-term investors and so believe that ESG factors should be considered in addition to and alongside the more traditional financial metrics.

ESG considerations are integrated into all of our investment decisions relating to asset allocation, mandate design and manager selection and oversight.

PruFunds screen for companies that intentionally violate human rights, labour standards, environment standards and anti-corruption laws. Certain actions will be taken, ranging from monitoring to engagement, to outright exclusion, based on our assessment of the individual company and the circumstances of the violation. More information is available in our ESG policy Q&A.

"Prudential" is a trading name of Prudential Distribution Limited. Prudential Distribution Limited is registered in Scotland. Registered Office at Craigforth, Stirling FK9 4UE. Registered number SC212640. Authorised and regulated by the Financial Conduct Authority. Prudential Distribution Limited is part of the same corporate group as the Prudential Assurance Company. The Prudential Assurance Company and Prudential Distribution Limited are direct/indirect subsidiaries of M&G plc, a company incorporated in the United Kingdom. These companies are not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America or Prudential plc, an international group incorporated in the United Kingdom.